CLIENTS
OVER 30 years of building
CLIENTS
SmartFleet, a Brielle, NJ-based multi-million-dollar GPS fleet tracking and management system company, is found in more than 6,000 vehicles in 43 states. The company was looking for a new image and wanted to garner some press coverage with the goal of attracting new clientele across the country.
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ADC helped SmartFleet create a new logo, website, and marketing campaign, followed by an aggressive public relations push. With the goal of wanting to attract new clients, ADC worked with SmartFleet to target the appropriate publications to make this happen.
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With ADC's expertise, SmartFleet, as well as its CEO Andrew Chermark, were featured in articles in all the top trade magazines that are aimed at SmartFleet’s clientele. Articles included those about how fleet tracking can make the lives of HVAC contractors easier (ACHR News); how to choose and use a fleet tracking solution (Air Conditioning/Heating/Refrigeration News), and a story about the economic shutdown due to COVID-19 that appeared in Prevue Magazine. ADC also wrote a slew of articles on Chermark’s behalf including, “Technology to Keep on Trucking,” and “How to Navigate a New Normal” that appeared in Contractor Magazine. All of this media exposure resulted in hundreds of new clients across the country.
The Las Vegas Speakers Bureau and its CEO Jaki Baskow weren’t satisfied with the public relations it was receiving. With more than 40 years in the speakers and entertainment industry, Baskow turned to ADC to create a comprehensive and creative PR and marketing campaign to garner press coverage and increase bookings as an industry leader.
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Working closely with Baskow, ADC developed and highlighted key points and narratives while also positioning her as a thought leader on various tourism trends and initiatives not just in Las Vegas, but globally.
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Under the expert guidance of ADC, Baskow has been framed as a thought leader. Even today, given the slowdown in the industry due to COVID-19, Baskow and the Las Vegas Speakers Bureau are often included in stories about hybrid and virtual meetings in all the major trade magazines – garnering the company bookings worth millions of dollars - but in addition, they continue to amass impressions in a range of mainstream press.
Steve’s Sizzling Steaks has been a New Jersey staple for more than 85 years, but there wasn’t much recognition about that impressive feat. ADC was retained to help the restaurant with its PR and marketing efforts, and the two have been collaborating for more than 25 years.
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Working with a variety of local and regional media, ADC worked with Steve’s to help raise brand awareness, garner positive name recognition, and move the needle to drive more traffic to the restaurant. In addition, the team also developed a new website, marketing materials and other collateral.
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The owner of the restaurant, Blaze Damiani, was particularly thrilled to appear on the cover of Talk of the Town Magazine with an accompanying cover story about him and his eatery with the headline, “Blaze Damiani – The King of Sizzling Steak.” Additional coverage has included print magazines and local news stations as well as being named a top steakhouse by NJ.com and the Daily Voice, an accolade beneficial to the steak house, along with additional coverage in NorthJersey.com, Bergen Record, Bergen Magazine, and others.
